Delivery of information over the internet drastically decreases distribution expenses of printed materials and postage. To reduce faxing and mailing costs, automated e-mail blasts can send the same message to 10,000 customers for nearly the same cost as sending just ONE postage mail message. Use email marketing to send customized emails to a group of subscribers that can advertise a new product or service, announce a new special or limited time offer, or even provide them with a new industry related article. Whatever it is that you want your customers to read can be customized in an attractive mass email. Eilers Marketing Group uses efficient opt-in and opt-out technology to ensure that only readers who “want” to hear your message will receive it.